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Interview Kaave Pour, creative director Space10 - IKEA’s innovation lab

May 31, 2016 3:01:42 PM. By: Bert-Jan Woertman

For designer and cultural entrepreneur Kaave Pour it’s a no-brainer to incorporate the ethical question when designing for technology. 

Kaave Pour was already hacking bookmakers when he was 14. Today the 26-year-old from Copenhagen is the creative director of Space10, also known as IKEA’s innovation lab. Pour explores how new trends and technologies will impact humanity in general and the concept of IKEA in particular.

On June 7-8, 2016, during the 5th edition of the Internet of Things Event at High Tech Campus Eindhoven, Kaave Pour will talk about how to design for a more sustainable way of living.

How do you ensure that technology is also sustainable?

The question we need to ask ourselves more is: who are we becoming as humans while using this technology? If something is possible, it doesn’t always mean it’s good for us. When talking about the Internet of Things we often think about products, like a camera toggle for your dog or a smart refrigerator. But I would like to look at the vision of what that product should be and what people should do with it. And when you think about people, design becomes crucial.”

Could you give an example?

“At Space10 we are fascinated with the idea of abolishing the user interface. The concept of ‘no user interface’ forces you to look at the essentials of the product and see how you can interact with it in the easiest way possible. Should you even interact with it at all? Take Nest for example. There is still a screen there, but should there even be a screen? Perhaps in the future IoT solutions can take care of things without bothering us about how it’s done.”

What’s your feeling about the current state of IoT solutions?

“There are some good things out there, but I think we haven’t seen the House of Cards for IoT yet. The question is whether there will ever be a mutual language for IoT. I don’t think so, as I don’t think everything will work well with everything. Tony Fadell, the CEO of Nest, was right when he said you should build one product and do it right and only afterwards worry if it can fit into more applications.”  

Many people are concerned with privacy when it comes to IoT. What is your view about the privacy issue?

“Many companies and governments are mainly interested in IoT because of the data it generates and don’t care much about the applications. That’s not necessarily a bad thing, but we often forget that security may suffer. Not long ago a group of security professionals showed how easy it was to hack webcams that were pointing at sleeping babies. So to really design something interesting also means looking at the taboos and flaws and see how we can improve them.”

You mean from an ethical point of view?

“Yes. Being ethical doesn’t mean you have to become a saint, it’s also a great business model. For many people today it’s not only what you buy, but also what you buy into. For me it’s a no-brainer to have the ethical question in mind when you design. It often ends up with better solutions.”

Any last advice for tech start-ups?

Often we see start-ups with great ideas, but they close themselves around their own product or service. In today’s world you have to look at yourself in a bigger setting. How you can play a vital role for the rest of the ecosystem? IoT is a great example of opening up and connecting to more than just your own product. Be not only an enabler of your own dreams, but of other people’s dreams as well. That’s when you become something that cannot be disposed of.”

For more information and registration to the Internet of Things event June 7-8 at the High Tech Campus Eindhoven, visit the website. Hope to see you there!

About Kaave Pour

Kaave Pour is a 26 year old award winning creative and cultural entrepreneur, who started his first company at the age of 14. He currently oversees the position as Creative Director for Space10, IKEA’s new future living lab and is also the man behind Trailerpark I/O, a new event where thousands of Scandinavians meet to explore the intersection between art, design and technology in the heart of Copenhagen. Kaave is a frequent speaker and guest lecturer, sharing his thoughts and experiences about innovation and design with global brands and universities, promoting a curious, open and playful approach to doing business tomorrow.

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Bert-Jan Woertman
Bert-Jan Woertman


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