Q: What kind of knowledge do the Chinese have that complements your team back home?
“China is a fascinating country. They really know how to scale-up an enterprise. We observe a consumption economy which is willing to take enormous risks. So, we could imagine that the next generation prototype is designed and built in Eindhoven, and mass-produced locally in China for the world market.”
“My personal highlight is the fact that the Chinese are just as enthusiastic about Stella Lux as we are. It’s been a great motivator to pursue this field further in my career.”
Q: What needs to change so that the Eindhoven area can be the premier testing ground for automotive in Western Europe?
“We need to find ways and funds to support more disruptive ideas. To become a premier testing ground working to global standards, you need to fully believe in the people around you. We should realise the approach TU/e has taken with entrepreneurial student teams puts us ahead of many cities many times larger than Eindhoven. We require support from national and local government to make sure that legislation keeps pace with innovation. I personally hope the TU/e will position itself as a centre of global expertise. More people in the world need to know that teams in Eindhoven are working on the big global challenges - not only in automotive. We should build on a wave of good will generated by our success in Australia and the connections we’re making this week in Shanghai.”