EINDHOVEN, 18 November 2025 - Design Academy Eindhoven’s Trans Realities Lab (TRL) will relocate to High Tech Campus Eindhoven. From 2026 onwards, the TRL will establish a long-term presence at the Campus, featuring a lab equipped with XR, motion capture, virtual production, and immersive media technologies, alongside office space in building HTC37. A design research lab on Campus creates opportunities for designers, engineers, and researchers to collaborate on emerging technologies, develop new applications, and exchange knowledge across disciplines. 

“The move of our Trans Realities Lab to the High Tech Campus will create strong new connections with key stakeholders. It marks a great leap forward for researchers, startups, and companies at HTCE, and will strengthen the integration of our research and education within this vibrant ecosystem”, says Raf De Keninck, chairman of the executive board of DAE.

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From left to right: Professor Dr. Ian Biscoe (Trans Realities Lab), Jesper Beerens (High Tech Campus Eindhoven), Philipp Werle (High Tech Campus Eindhoven), Raf De Keninck (Design Academy Eindhoven) and Otto van den Boogaard (High Tech Campus Eindhoven).

Innovation hub for Spatial Computing  

The Trans Realities Lab is at the forefront of research into the collaborative use of networked XR (eXtended Reality: an umbrella term covering Virtual, Augmented and Mixed Reality) environments and their role in design, research, and education within the ‘metaverse’ (or virtual worlds). The Lab combines technology and creative practice across design, systems engineering, immersive environments, and the visual arts. 

Led by Design Academy Eindhoven’s Professor Dr. Ian Biscoe, the team will join 3EALITY: the HTCE innovation hub for Spatial Computing (technologies that connect digital content with physical environments). “Locating the TRL on HTCE creates exceptional opportunities for new research collaborations and allows students involved in our research themes to engage directly with industry and end-users: an experience that will provide invaluable insight and experience for their future careers as designers”, Professor Dr. Ian Biscoe says. “Our collaboration with HTCE began two years ago when they joined our Hybrid Lab programme, and since then we’ve built a strong camaraderie with the teams at HTCE and 3EALITY. This foundation places the new initiative on remarkably firm ground.”

"Welcoming the Trans Realities Lab to HTCE marks the long-awaited convergence of technology and design in the Eindhoven ecosystem," said Otto van den Boogaard, CEO of HTCE. "By joining HTCE, DAE’s expertise in immersive technology and spatial computing naturally connects with the Campus’s deep tech ecosystem, creating new opportunities for user-centered innovation that blends hardware, software, and creative design."

 
Underscoring Eindhoven’s strong technology and design character 

In line with DAE’s institutional plan, the relocation of the Trans Realities Lab to the High Tech Campus Eindhoven strengthens the Academy’s connection with the region’s high-tech ecosystem. It also highlights Eindhoven’s distinctive technology and design identity, and the growing opportunity for these disciplines to collaborate more closely.

Looking ahead, the Lab aims to collaborate with companies on Campus to drive the application of networked XR technologies in industry, from immersive prototyping and digital twins to new modes of remote collaboration.

XR technologies are already embedded in many aspects of industrial design and operations but the opportunities and potential for immersive environments (as Virtual Worlds or distributed Digital Twins) are when they are networked and coupled with AI. “I see incredible potential for companies and institutions to collaborate in entirely new ways across geographic boundaries using such solutions. As a lab that couples design challenges with new technologies, integrating systems around human and business needs, and with a keen eye on integrated sustainability, we are open for collaboration with those at the campus and in the Brainport region”, says Biscoe.

 
About the Trans Realities Lab  
The Trans Realities Lab, imagined and developed by Dr. Biscoe and his team, is a hybrid digital environment for research, and a space for students to engage with research facilities, and approaches informed by the exploration of new technologies. A transdisciplinary approach is key to all activities in the lab. It examines how XR and Al can foster new methodologies to support collaborative practice across disciplines and geographies. Increasing complexities in digitally mediated and hybridized realities presents both challenges and opportunities to traditional modes of user interaction and navigation. The lab supports practical and theoretical approaches to testing new roles for the designer. Read more about Trans Realities Lab. 
 
About Design Academy Eindhoven 
Design Academy Eindhoven (DAE) is one of the world’s leading design schools, recognized internationally for its forward-thinking and renowned professors and alumni. Design Academy Eindhoven is a University of the Arts that specializes in Design and is part of the Dutch Universities of Applied Sciences. For over 70 years it has trained aspiring designers to make their mark on the future by thinking freely and openly about what design can achieve, consistently exploring design as an instrument of material, social, environmental and critical innovation. Read more about Design Academy Eindhoven. 
 
About High Tech Campus Eindhoven 
High Tech Campus Eindhoven is a dynamic ecosystem where high-tech multinationals, SMEs, research institutes, service providers, scale-ups and startups work together on the technologies and products of tomorrow. HTCE currently houses over 300 leading high-tech companies and a vibrant community of 12,000 innovators, researchers and engineers. The Campus ecosystem stimulates collaboration and innovation, with expertise in electronics, integrated photonics and semicon, artificial intelligence, medical technology, and sustainable energy. Multinationals such as Philips, Signify, NXP and ASML, as well as startups and scale-ups, contribute to groundbreaking technologies that shape the future. Read more about High Tech Campus Eindhoven. 
 
About 3EALITY 
3EALITY is the High Tech Campus Eindhoven innovation hub for Spatial Computing and Digital Twin technologies. The hub fosters an ecosystem that drives the development and application of 3D Internet technologies, such as Spatial Computing, including Virtual & Augmented reality, Digital Twins, Blockchain (Web3) and IoT.   3EALITY facilitates an ecosystem of companies and individuals by offering workspace, organizing events and matching supply with demand. Read more about 3EALITY.