Research shows that diverse and inclusive companies are more innovative and successful. Yet achieving this balance in the tech sector remains a challenge. With Fe+male Tech Heroes, Ingelou Stol and Hilde de Vocht aim not only to raise awareness but also to foster a sense of pride. “I love seeing women shine on our stage,” says Ingelou.
What began as a small-scale event has grown into a community of 4,500 like-minded individuals. Through Fe+male Tech Heroes, Hilde and Ingelou address a clear need—one they didn’t fully realize at first. “We both work at High Tech Campus and noticed that tech companies struggle to attract female talent,” Ingelou explains. “At the same time, we heard from women working in these companies that they often feel isolated.” This inspired the duo to organize an event where women could meet and connect. “Within days, 300 people signed up. We looked at each other and knew: there’s a real need for this.”
A Positive Atmosphere
That single event sparked the creation of an online platform filled with inspiring stories, along with additional events and dinners. These gatherings spotlight role models, often inviting them to share their stories on stage. “We aim to drive change in a positive way,” says Hilde. “That’s the vibe at our events: while our message is serious, there’s plenty of laughter too.” Last year, they even hosted their first awards show, featuring prizes such as Female Tech Hero of the Year and Male Ally of the Year. “That last one is really important to us,” adds Ingelou. “We stand for equality, which is why we included a plus sign in our name. We’re here for women, men, and everyone who identifies differently.”
Driven by Equality
It’s no coincidence that Ingelou and Hilde are committed to promoting gender equality. Ingelou says, “I’m passionate about equal rights. There’s still a pervasive mindset in the Netherlands. You see it even with kids: girls are expected to play with dolls, boys with trucks. My son is still young, but I want him to know that all toys are fine—and that it doesn’t matter whether Dad or Mom has the career, or both. Gender shouldn’t dictate those roles.”
Hilde shares a similar perspective. “As a mother, I’ve often been asked how I juggle full-time work and children. I think it’s important for women to stand on their own two feet, and I try to embody that. What also motivates me is that I’m a natural connector. I love hearing that women found each other through Fe+male Tech Heroes or seeing them shine on our stage.”
Hoping to be Redundant
Although inclusivity and diversity have made it onto more corporate agendas in the nearly six years since Fe+male Tech Heroes began, there’s still a long way to go. Hilde notes, “Fewer than 20% of employees in tech are women. You can see it when you walk around the High Tech Campus. On top of that, the turnover rate is high. It’s a shame because diverse work environments are more innovative and successful.”
Fortunately, there are success stories too. “At TU/e, they’ve made it their mission to hire more women across all roles, from professors to staff,” says Ingelou. “And the 25 corporate partners who’ve joined us are showing their commitment to diversity within their organizations. In return for their support, they gain access to knowledge and a network.”
Ultimately, Hilde and Ingelou hope their initiative will no longer be necessary. “We want to inspire and connect as many people as we can, until the day companies are so diverse that our work is no longer needed.”
