Smart Design to Market: Helping talented designers towards a market product
Oct 21, 2016 3:27:09 PM. By: High Tech Campus
There’s a burst of design talent, especially in the Eindhoven region. But not all of that talent possesses the skills to actually bring their ideas to the market, which is why so many young designers only ever see the stage of their graduation or, at best, their first exhibition.
Last year Smart Design to Market came up with something to solve this very problem: a customised learning and networking programme for talented designers, made possible by companies from the Brainport region like ASML. Not only will we see the results of the first year of the programme during the upcoming Dutch Design Week, but the next step will also be announced: Smart Social Design.
Jos Hardeman and ASML’s Frido van der Blij are the pioneers of Smart Design to Market. Hailing from the world of design, Hardeman is currently focused on developing educational courses, such as those involving entrepreneurship. She also trains teachers to ensure that the pathways are run properly. Her company Eduventure can be found in the Klokgebouw.
“After our programme you can move on to HighTechXL, for example.”