3. Fysio24: the injury prevention and recovery app
Injuries: arch enemy number one for runners. The tech startup Fysio24
has developed an app that enables runners to prevent or recover from injuries. The app is like a library of do-it-yourself programs that offer information, exercises, challenges and motivation to deal with injuries and other running related health issues.
“We know from research that 70% of all injured runners consult the internet to find solutions for their injuries,” says founder Janno Barlage. “Our app is targeted to that group.” Barlage has consulted with experts in sports therapy, nutrition, medicine and psychology, as well as top trainers and Olympic athletes to develop tailor-made programs based on the latest research and experience-based evidence. “Our programs include both physical, mental and nutritional information and instructions,” says Barlage.
For the Eindhoven Marathon Fysio24 designed two programs that runners can download for free. One offers a 7-day preparation program, the other is geared to proper recovery from the marathon and lasts for 5 days. Barlage: “Innovations like these are a great way for runners to increase ownership over their own running health. The Eindhoven Marathon is unique in this respect.”4. Arion: the world’s smallest and smartest insole
In our recent SportTech article we already mentioned
ATO-Gear as one of the exciting new startups in the running world. With their 2mm superthin and sensor-loaded insoles called Arion, the company provides runners with unprecedentedly detailed information on their running form.
The Arion slips underneath the existing shoe insole and offers a whole range of previously unmeasurable parameters, like strike index (where your foot strikes the ground), contact time, pronation and stride length. The data is communicated to a phone or smartwatch, providing real-time feedback. It’s like having an extra coach to finetune your running technique, with the aim to run better and faster with less injuries.
“There is a trend in the market for electronic devices to add more features related to running technique, coaching and smart training approaches,” says founder Andrew Statham. “We fully support that trend.” Last year Arion tested a prototype of the insole on 3 participants of the Eindhoven Marathon. All successfully finished inside their expected race times.
In the meantime the Arion has moved from prototype to product. At the Eindhoven Marathon Expo runners can try our the insoles and receive a detailed gait analysis on the spot, providing insights into both running technique and their shoe selection.Pushing the limits
With its emphasis on high-tech exercise technology the Eindhoven Marathon is setting a trend in the running community. “We see innovation as a way to get people running more frequently, more enjoyably and more safely,” says Edgar de Veer. In his view technology provides a way to push the limits even further. “Innovation means looking differently at the existing situation and searching for alternatives instead of surrendering to the status quo.”
The Eindhoven Marathon starts this coming Sunday at 10 a.m. on the Mathildelaan.